The digital world’s carbon footprint is rapidly growing, with AI and other technologies increasing energy consumption. In our latest Startup Essentials article Paul Laroy from digital innovation agency 7DOTS discusses how Startups can build websites that are both sustainable and also enhance user experience.
While we diligently track our carbon footprints through transportation, diet, and home energy use, the digital world’s growing environmental impact often goes unnoticed.
As advancements like Generative AI demand increasingly intensive processing power, this digital footprint is poised to surge. Studies estimate that Information and Communication Technology (ICT) contributes 2-4% of global greenhouse gas emissions, roughly equivalent to the aviation industry.