For our latest Behind The Raise interview we speak to Jim Mulford, founder of rewards redemption platform for gamers, acQyr eXchange. The serial entrepreneur talk to AIN about his mission to effectively monetise the hugely growing gaming market with relevant rewards and offers, learn about how to get ahead of your competitors. As someone who has led several exits he also offers his top tips for raising investment and reveals the pitfalls to avoid.
Tell us about The acQyr eXchange and how you came up with the idea?
Our mission and QX Offering have a strong foundation of research, development, pilots, partnerships, and IP for the real-time issuance and redemption of digital reward value in markets that effectively apply loyalty rewards to attract, engage, and retain the customers of businesses within each market.