Today it’s not enough for small businesses to solely use social media for their immediate marketing needs. They need to sew it through the fabric of their entire business strategies – from customer service to collecting and prioritizing ideas – in order to derive the most value.
This infographic from Get Satisfaction shows how small businesses can go beyond just marketing by using well-set social media channels to respond immediately, 24/7, to customer concerns while projecting a more personal approach to customer service.