Startups must adapt to win investment in 2025 – global survey findings

Our recent global research of startups across the AIN network highlights some of the key challenges facing startups seeking fundraising. But how can they overcome them and win investment in 2025? To succeed, startups must adapt to changing macro-economic conditions, prioritise their own mental well-being, and truly understand the investor’s perspective. Let’s deep dive into the findings.

There are signs of a resurgence in global confidence in the investment landscape as we face 2025. This was a key finding from our global survey of startups in three of our largest territories, the USA, UK and Australia. read more

80% of Australian Startups optimistic about 2025

Australian startups are upbeat about their prospects for the next year, despite a challenging fundraising climate.

According to a survey conducted by Angel Investment Network, the world’s largest online angel investment platform, 80% of startups polled in Australia revealed they are optimistic about the next year. 48% are very optimistic and 31% quite optimistic. This compares with just two thirds of UK startups (68%) in a separate survey. 

The survey gauged the outlook for startups in the present climate, with the Australian network being one of AIN’s largest globally. Looking ahead, the survey reveals that securing investment is the biggest challenge for 71% of founders. This was followed by hiring the right talent (35%), product innovation and development (31%) and work/life balance (24%). read more

Navigating the Startup Funding Maze in 2024

Today AIN launches the first results from our 2024 Founder survey. In this article we deep dive into the results from our UK survey and what the takeouts are for startups seeking funding in a new climate.

To mark our 20th anniversary we launched a founder survey so we could hear from the founders across the network and take the temperature of startups in 2024. We wanted to gain a deeper understanding about your fundraising challenges, your successes and life as a startup founder. Today we are releasing the first set of findings from our UK founders.  read more

August intentions: How to get investment ready for the autumn

The summer months often signal a slowdown in the startup world, with many investors jetting off on vacation. However, this lull presents a unique opportunity for ambitious founders to get investment ready and position their businesses for a successful autumn fundraising campaign. 

We spoke to AIN’s expert brokerage team, who have collectively raised more than £120 million for startups, to uncover what founders should be doing while investors soak up the sun.

As the old adage goes, “failing to prepare is preparing to fail.” This couldn’t be truer when it comes to securing investment. While investors may be less accessible during the summer months, it’s crucial to use this time wisely to refine your pitch and strengthen your business proposition. Here is a list of the essential tasks to prioritise in August. read more

How to Raise Investment in 2024: the key takeaways

A shifting fundraising landscape, evolving investor criteria, and common founder pitfalls were some of the key themes explored during a recent fundraising panel discussion focusing on how to raise investment effectively.

Hosted by our partner, the share scheme and equity management platform, Vestd; the panel discussion featured the contributions from leading experts in the startup investment space. This included Dama Sathianathan, partner at one of Europe’s leading early stage tech for good VC, Bethnal Green Ventures, Xavier Ballester, Director of Brokerage at Angel Investment Network and Ifty Nasir, founder and CEO at Vestd. Here’s a deeper dive into the takeaways. read more

Inside the Accelerator : Considered Capital

Are you seeking an alternative funding route for your impact-focused business? Then Considered Capital’s Alternative Funding School could be for you. 

In the last of our Inside the Accelerator series we speak with founder Esme Verity, who talks us through the six-week virtual cohort-based programme. Their focus is on providing practical insights and a supportive community, empowering entrepreneurs to navigate the diverse landscape of alternative funding sources. 

With over 97% of previous participants recommending the programme, this accelerator is revolutionizing the way startups approach fundraising, breaking away from the conventional VC mould, and encouraging founders to think outside the box for a funding fit that aligns with their values. Read on. read more

Inside the Accelerator: Hotbed

For startups navigating the investment landscape, finding the right support and connections can be a game-changer. Enter Hotbed, the virtual accelerator redefining the startup landscape by fostering inclusivity, empowering founders, and building a thriving community. 

Since its launch in May ’22, Hotbed has been a guiding light for over 400 pre-seed and seed stage startups, providing them with invaluable resources, mentorship, and connections to fuel their growth. In the next in our Inside the Accelerator series we speak to co-founders Perdie Alder and Margaret Anne Coyle, as they share the core principles  of Hotbed, its focus on breaking down barriers, driving diversity and inclusion, tailoring programmes and the power of community. Could they be your new BFF? read more

Inside The Accelerator: Unrest

Welcome to the first of our new mini-series ‘Inside the Accelerator’. The series will showcase and delve deep into some of the exciting and diverse accelerator programs leading the way in their respective fields. This is part of our commitment to using our platform as a means of supporting the startup ecosystem beyond funding alone.

We aim to educate founders on navigating the landscape and growing in a more challenging climate. On behalf of our members, we’re looking forward to exploring the benefits and challenges of joining accelerator programs, as well as the impact that accelerators have on the startup ecosystem. read more

Five fundraising resolutions for 2023

The new year offers everyone a great opportunity to reset and renew. For startups seeking investment this could be the perfect time to evaluate your approach and see if it needs tweaking.

After all, we are in a very different climate in 2023 and investors are being far more careful with the deployment of their capital. To boost your chances of a successful raise, ensure your strategy is tailored for now, not last year.

So what key resolutions should startups focus on in 2023? 

1) Revisit your elevator pitch

The life of any startup is varied, stressful and relentless, wearing so many hats and juggling so many balls. All the while, trying not to let any drop or run out of cash. However in this maelstrom of activity it remains crucial to not lose sight of the eureka moment that led you to quit the day job and come up with the idea in the first place. The start of the new year offers a great chance to refresh your core pitch for investment as clearly and articulately as you can.  read more

BehindTheRaise with Pantee

Tell us about what got you into startups:

A few years ago when myself (Katie) and my sister (Amanda) learned about the sheer amount of waste produced by the fashion industry, we knew we had to do something about it. So, we came up with the idea to launch Pantee – the world’s first underwear brand made from deadstock t-shirts. 

Raised remotely during the pandemic, we began bringing Pantee to life in late 2019 and after a year of research and product development we launched pre-orders on the crowdfunding platform, Kickstarter, in November 2020.  read more

Fundraising New Year’s Resolutions for Startups

Whilst we’ve seen some huge successes in terms of fundraising in the last year, it’s important to remember the companies that have been successful, not only have worked very hard and persisted to get there, they often have clever hacks and systems to help. 

As many of you are thinking about new year’s resolutions from a personal perspective, here are some recommendations for hacks, tips and processes that could improve your fundraising in 2022.  

Look after yourself to look after your startup   read more

Tips from the Top: Transitioning from founder to leader, how to be the one in five

In the next of our Tips from the Top series, we speak to Ed Lowther who leads The Soke’s Founders Development Programme, a first-of-its-kind course designed to provide vital knowledge, understanding and skills to founders at the helms of fast growth businesses.

When Harvard Business School spoke to its 141 HBS alumni who led start-ups, they asked: “What does someone who aspires to your role need to know?” The research revealed that of all the possible areas to focus on, there are two essential areas that over 80% of the group unanimously agreed on. read more

#SixtySecondStartUp with Society

Up next for #SixtySecondStartUp we have Matthew Billington, Co-founder of Society. Matthew noticed that student usage of Facebook was falling off a cliff and set up a startup to help student societies manage their members with their own branded apps.

What does Society do?

Society is your own branded community app in an instant. With over 1,700 clubs with group chats in over 217 Universities in the UK and worldwide, Society is now the fastest growing app at University for clubs and societies.

App features include push notifications direct to all your members for instant alerts and updates for events and announcements. It has your club’s calendar of events, an instant searchable network, personal profiles, direct messaging, group chats, free e-tickets and much, much more. And, it’s completely free for students.  read more

#SixtySecondStartUp with Alpaca Coffee

In this week’s #SixtySecondStartUp we catch up with Alpaca Coffee who are making ‘better coffee for you and the planet’:

A ceramic coffee mug is great for sipping hot drinks like tea or coffee, go to Spice Kitchen and Bar to take a look to the 11 Best Ceramic Coffee Mugs of 2022: Reviews & Top Picks.

  1. What does Alpaca Coffee do?

Alpaca Coffee looks to bring better coffee for you and the planet. We are working towards being UK’s first fully sustainable coffee brand by promoting sustainability at every touchpoint: read more

#SixtySecondStartUp with IBS Coach

Liamhl Asmall shares the story of IBS Coach, a digital dietary treatment for the 800 million people affected by IBS.

  1. What does your company do?

We help the 1 in 7 people who suffer from Irritable Bowel Syndrome to get instant and effective digital treatment from the phone in their pocket. It may come as a surprise, but IBS is one of the most common digestive conditions on the planet. It’s not life threatening and is still taboo (which is most likely why it’s been so overlooked for so many years), but it severely impacts relationships, work, travel, and ultimately, quality of life.

In one study patients with IBS were willing to give up 15.1 years of their remaining lives to achieve perfect health. People are desperately seeking a cure. read more

AIV Capital completes investment into meat alternatives business Eat Just Inc.

AIV Capital has announced investment into alternative food business, Eat Just Inc. Eat Just Inc develops and markets plant-based alternatives to conventionally-produced egg products. Founded in 2011 by Josh Tetrick, the San Francisco based business is reducing dependence on chickens and battery farms for egg production by creating a realistic and viable alternative from mung beans.

Eat Just Inc. has raised over $500Mn to date and will use its latest round of funding to continue to improve the unit economics of the business and to focus on international expansion outside of the US. It was announced recently that the key ingredient in its plant-based JUST Egg products received approval from the European Food Safety Authority’s (EFSA) expert panel on nutrition. This opens a pathway for the initial launch of JUST Egg to occur in Europe in mid-2022. Its high profile produce was also on the menu at Barack Obama’s recent 60th birthday. read more

BehindTheRaise with Paperclip

Rich Wooley is the CEO and founder of Paperclip, a challenger marketplace taking on eBay. Rich shares lessons from his fundraising in #BehindTheRaise: What’s the biggest thing he thinks investors look for? What would he do differently if he did it all again? And well, does AIN really work?

Tell us about what got you into start ups:

I’ve always had an entrepreneurial mindset – my first business was at school selling Big Red chewing gum that I imported from the US, it certainly made me more money than my paper round!

At university, my housemate, Alan, (later, co-founder) and I made good money importing clothes from the US and selling them on eBay, and we saw an opportunity there for a challenger marketplace to take on eBay’s monopoly. We shelved the idea at the time, and both went into our respective management consulting careers – but eventually I thought that if I didn’t do something entrepreneurial soon, I might never, so I took a career break and started attending startup events in London like AngelHack and London Startup Weekend. I pitched Paperclip, we came second place, and we got to work. read more

Four benefits of backing more diverse startup founders

The worldwide startup ecosystem is well established and growing strongly in many different territories. The success of Angel Investment Network in creating more connections between founders and investors globally is testament to that. However, while investment in startups has rebounded strongly after the worst of the pandemic, we can also follow this with an increase in funding for diverse startup founders. Why does this matter? Well, it’s not just about having better representation for the sake of it, important though this is, it actually also makes better sense commercially.

In the UK while just 5% of founding teams have two female founders, research has also shown that only 1% of venture-funded startups have black founders. It’s a similar picture in the USA, where according to Crunchbase, black startup entrepreneurs still received only a tiny fraction — 1.2 percent — of the $147 billion in venture capital invested in U.S. startups through the first half of the year.  To disrupt this, here are four reasons why we need to boost investment into more diverse founders. read more

#StartUpBuzz

Here’s our pick of companies raising investment on Angel Investment Network at the moment. 

From launching podcasts, to helping you select the most appropriate emobility solution, or a modular sofa that will actually fit through the front door, these are the startups that are solving meaningful problems with capable teams, and a clear route to market. 

Auddy 

Whilst starting a podcast may seem deceptively easy, actually launching it successfully, building a user base, maintaining growth and monetising it, are a lot easier said than done. That’s where Auddy comes into help.  read more

Tips from the top: Raising investment

In our recent survey of startups in the UK and USA raising investment was raised as the number one challenge they faced, emerging from the pandemic. In the first of our new series of expert advice articles, David Pattison, experienced angel investor and leading media agency PHD founder, gives his top tips for those raising investment for the first time.

I have spent a lot of time chairing/advising young businesses and founders on how to approach fundraising. I always advice my clients to get involved with CNAPP security, as it is one of the most trending and useful security tactics. read more