Category: Founders

Startup Essentials: Strategic Sales Execution for Founders Without Sales Experience

Selling to B2B mid-market and enterprise can be a daunting task for startup founders. However, a strategic sales approach can transform challenges into opportunities. In our latest Startup Essentials article we hear from Charles Talbot, Co- Founder of Closing Foundry, on five key benefits of a disciplined sales process and some actionable tips to help founders tackle winning new business with confidence.

Sales can often feel like a daunting mountain to climb, especially for founders with no prior sales training or experience. However, mastering the art of strategic sales execution is essential for any startup founder selling into B2B mid market or enterprise prospects.  read more

Navigating the Startup Funding Maze in 2024

Today AIN launches the first results from our 2024 Founder survey. In this article we deep dive into the results from our UK survey and what the takeouts are for startups seeking funding in a new climate.

To mark our 20th anniversary we launched a founder survey so we could hear from the founders across the network and take the temperature of startups in 2024. We wanted to gain a deeper understanding about your fundraising challenges, your successes and life as a startup founder. Today we are releasing the first set of findings from our UK founders.  read more

Startup Essentials: Financial Modelling & Cashflow Strategies

‘The single largest factor in the failure of small businesses – up to 80% of all cases – is poor cashflow management.’ Peter Denton from Lothbury Business Management gives us the lowdown on how a robust financial model offers invaluable insights into a startups’s health, future prospects, and potential pitfalls. Crucial ingredients in winning over potential investors.

Why is Financial Modelling important?

Financial modelling is a critical part of understanding the health of a business, projecting what the company can expect to achieve over a future period. It also offers validation to investors around fundraising and investment. As part of normal operating practice, it should be a key tool that feeds into the strategic decision-making, planning and risk management processes. It will assist a business in identifying peaks and troughs in cashflow prior to them occurring. read more

August intentions: How to get investment ready for the autumn

The summer months often signal a slowdown in the startup world, with many investors jetting off on vacation. However, this lull presents a unique opportunity for ambitious founders to get investment ready and position their businesses for a successful autumn fundraising campaign. 

We spoke to AIN’s expert brokerage team, who have collectively raised more than £120 million for startups, to uncover what founders should be doing while investors soak up the sun.

As the old adage goes, “failing to prepare is preparing to fail.” This couldn’t be truer when it comes to securing investment. While investors may be less accessible during the summer months, it’s crucial to use this time wisely to refine your pitch and strengthen your business proposition. Here is a list of the essential tasks to prioritise in August. read more

Behind The Raise with Naked Rivals

In the return of our Behind The Raise series, we interview Andrew Gordon, the co-founder of a brand new disruptor in the health, sustainability and beverage space: Naked Rivals. The Australian brand announced a successful capital raise of A$3 million with AIN, 3 months after launching its first 100% lemon and lime juice cubes product range across 1,600 supermarkets in Australia.

In the article Andrew discusses how his wife and business partner Kate’s pregnancy was the inspiration behind the brand, the problem they’re solving for busy consumers, and the secrets to their successful fundraising through angel investors. You’ll also discover their top tips for navigating the fundraising landscape and their approach to persuading retailers to stock their unique product. read more

How to Raise Investment in 2024: the key takeaways

A shifting fundraising landscape, evolving investor criteria, and common founder pitfalls were some of the key themes explored during a recent fundraising panel discussion focusing on how to raise investment effectively.

Hosted by our partner, the share scheme and equity management platform, Vestd; the panel discussion featured the contributions from leading experts in the startup investment space. This included Dama Sathianathan, partner at one of Europe’s leading early stage tech for good VC, Bethnal Green Ventures, Xavier Ballester, Director of Brokerage at Angel Investment Network and Ifty Nasir, founder and CEO at Vestd. Here’s a deeper dive into the takeaways. read more

Startup essentials: Why you need a robust shareholder and founder agreement


In our latest Startup essentials article, we discuss the importance of having a robust shareholder and founder agreement in place. With founder fall outs all too common, Helen Goldberg, COO at our partner Legal Edge gives you the lowdown on what needs to be covered in this essential agreement.

You’re busy building and growing a business, so shareholder and founder agreements are often deprioritised, forgotten or overlooked while you’re deep in product development or GTM strategy. While you may opt for a verbal agreement and trust in long-term commitment, it is essential to have formal agreements in place when working with co-founders and investors. read more

Naked Rivals Secures $3 Million in Capital, supported by Angel Investment Network

Australian beverage brand, Naked Rivals has announced a successful capital raise of A$3 million within 3 months of launching its first 100% lemon and lime juice cubes product range across 1,600 supermarkets in Australia.

This remarkable deal, one of the largest of its kind in Australia this year for a startup, was sourced from a single ultra-high-net-worth family through the Australian Investment Network (AIN). AIN is part of the Angel Investment Network, the world’s largest online angel investment community. read more

Startup Essentials: Understanding Your Buyer Persona: A Startup’s Secret Weapon in the Digital Age 

AIN recently collaborated with our partner HubSpot for Startups to deliver a webinar focusing on Understanding Your Buyer Persona. As part of our Startup Essentials series, we give you the lowdown.

In today’s fiercely competitive business landscape, startups face a constant struggle: cutting through the noise and reaching the right customers. In this world buyer personas are a powerful tool. But what exactly are they, and why are they so crucial for a startup’s success?

Buyer Personas: Demystifying Your Ideal Customer read more

Dragon Slayer: how to get funded faster with less time-wasting and pain

A recent Angel Investment Network webinar heard from investment experts Dan Kirby from Founders Are Mental and Tom Moore from Tucker Capital on how to get funded faster with less time-wasting and pain. 

One of the key take outs was that investors aren’t just looking for a promising product or service – they’re looking for the right leader. Your “unfair advantage” is that unique combination of skills, experience, or background that makes you the perfect person to spearhead your startup’s mission. read more

How To Avoid The Dark Side Of Success – 5 key take outs

In a recent webinar we had a great hour discussing “How To Avoid The Dark Side Of Success” with Dan Kirby, exited Tech founder and the founder of Founders Are Mental (FAM), a coaching community for entrepreneurs. The course helps entrepreneurs define and follow through on the good habits they know they need to do in just a few hours a month.

Here are the top 5 tips:

1) Reality bites ​

There is a big difference between the entrepreneurial life you are sold (ie independence and freedom) and the life you end up having (never switching off, tied to the business. read more

Founder mental health: Interview with Dan Kirby

In the latest article in our Founder Mental Health series, AIN sits down with seasoned entrepreneur Dan Kirby, the exited founder of renowned digital agency The Tech Dept, and host of the widely acclaimed business podcast, “Honey I Blew Up the Business.” 

Dan is the founder of the new wellness program ‘Founders Are Mental’ and in this revealing and honest interview he talks to AIN about the intricacies of his entrepreneurial path — from immense success to burnout to now finding new balance and prioritising mental health.  read more

Behind the Raise with MAGIC AI

MAGIC AI, the UK’s first AI personal trainer, is on a mission to combat obesity through its innovative fitness platform. Founded in 2021, the company utilises cutting-edge holographic technology and a wall mirror to create an immersive fitness experience at home.

In our latest Behind The Raise interview, co-founder Varun Bhanot shares his personal journey from being overweight to a transformative training experience, which inspired him to democratise personalised training. 

He discusses the problem MAGIC AI aims to solve, its appeal to investors, celebrity endorsement, and valuable tips for raising investment. Varun also reveals how he discovered a close-to-home connection in the AIN database. read more

Inside the Accelerator : Considered Capital

Are you seeking an alternative funding route for your impact-focused business? Then Considered Capital’s Alternative Funding School could be for you. 

In the last of our Inside the Accelerator series we speak with founder Esme Verity, who talks us through the six-week virtual cohort-based programme. Their focus is on providing practical insights and a supportive community, empowering entrepreneurs to navigate the diverse landscape of alternative funding sources. 

With over 97% of previous participants recommending the programme, this accelerator is revolutionizing the way startups approach fundraising, breaking away from the conventional VC mould, and encouraging founders to think outside the box for a funding fit that aligns with their values. Read on. read more

How founders can manage workplace wellbeing

In this guest post Adah Paris, chair of Mental Health First Aid (MHFA) England provides insight into how founders can manage workplace wellbeing.

Whether you are a founder or investor it is vital to think about the mental health and wellbeing of everyone involved, including yourselves. The emotional and physical demands of leading a startup require a laser sharp focus on wellbeing.

At MHFA England®, we know productivity and wellbeing fuel each other. We believe organisations of all shapes and sizes, including startups, can purposefully design wellbeing into their business model. As founders and investors, you have an unrivalled opportunity to ensure inclusion, wellbeing and high performance go hand in hand.  read more