Category: Behind the Raise

In the return of our Behind The Raise series, we interview Andrew Gordon, the co-founder of a brand new disruptor in the health, sustainability and beverage space: Naked Rivals. The Australian brand announced a successful capital raise of A$3 million with AIN, 3 months after launching its first 100% lemon and lime juice cubes product range across 1,600 supermarkets in Australia.

In the article Andrew discusses how his wife and business partner Kate’s pregnancy was the inspiration behind the brand, the problem they’re solving for busy consumers, and the secrets to their successful fundraising through angel investors. You’ll also discover their top tips for navigating the fundraising landscape and their approach to persuading retailers to stock their unique product. read more

Australian beverage brand, Naked Rivals has announced a successful capital raise of A$3 million within 3 months of launching its first 100% lemon and lime juice cubes product range across 1,600 supermarkets in Australia.

This remarkable deal, one of the largest of its kind in Australia this year for a startup, was sourced from a single ultra-high-net-worth family through the Australian Investment Network (AIN). AIN is part of the Angel Investment Network, the world’s largest online angel investment community. read more

MAGIC AI, the UK’s first AI personal trainer, is on a mission to combat obesity through its innovative fitness platform. Founded in 2021, the company utilises cutting-edge holographic technology and a wall mirror to create an immersive fitness experience at home.

In our latest Behind The Raise interview, co-founder Varun Bhanot shares his personal journey from being overweight to a transformative training experience, which inspired him to democratise personalised training. 

He discusses the problem MAGIC AI aims to solve, its appeal to investors, celebrity endorsement, and valuable tips for raising investment. Varun also reveals how he discovered a close-to-home connection in the AIN database. read more

In our latest Behind The Raise interview we interview Nick Torday, co-founder of Bower Collective, a sustainable consumer technology business dedicated to combatting the global plastic waste crisis. Bower Collective aims to create a more sustainable world by eliminating plastic waste through the delivery of a wide range of award-winning natural household products in BowerPack™, their unique reusable packaging system. Nick discusses their mission-driven approach, the growth they have seen and scale of the investment opportunity, how they have coped with global supply chain challenges and his top tips for raising investment. read more

For our latest Behind The Raise interview we speak to Moses Rashid, founder of online marketplace for Limited edition Sneakers & Streetwear, The Edit LDN. He reveals how he had his lightbulb moment at a sneaker festival, his huge focus on service and the impressive partnerships and celebrity backers that have helped propel the business forward.

He also reveals his top tips for anyone raising investment for the first time and why he initially thought a call from Harrods wanting to partner with The Edit LDN after just 18 month of operating was a prank… read more