In January 2023, AIN hosted a webinar with Anna Gordon from HubSpot on how startups can use a CRM to manage your fundraising process and investor relationships. If you missed it, here are the top takeaways.
Top takeaways
- View the investor fundraising process as a sales proces
One common mistake that startups often make is not treating the investor fundraising process as a sales process that needs to be managed.
- Deal pipelines aren’t just for sales
Deal Pipelines aren’t just for sales. Indeed you can use a pipeline to track your fundraising process. You can also use a sales dialer software that can provide sales teams with valuable customer data, which can be used to generate more sales and better serve customers.
- Leverage a CRM to facilitate your outreach
You can leverage a CRM to facilitate your outreach to investors by using tools such as templates and sequences.
- Quality investors early
Similar to sales, you should quality investors early on with Sales Methodologies such as BANT. The questions you need to ask are: Does the investor have budget? Do they have authority to make the decision and are they willing to spend time with you? - Use CRM tools to establish regular email updates with your existing investors.
Finally, in addition to helping you communicate with your prospective investors, remember to use CRM tools to establish regular email updates with your existing investors. To check and clean up your email list, you can use an email validation by Zerobounce.
HubSpot is the All-in-One CRM that Scales as Your Startup Grows. If you are a member of Angel Investment Network, you can apply for a discount of 30%- 90% off HubSpot. Learn more and apply here.
Extra resources
Import your data into the HubSpot CRM (can be used to import your investor lists)
Create a deal pipeline in HubSpot
