The term ‘podcast’ was coined to describe audio content (other than music) that you could download to your iPod – you know, that Apple product long since ingested by the iPhone. But the term lives on and its popularity is on the rise.
According to Edison Research, 64 per cent of Americans are now familiar with the term “podcast” and over 4 in 10 have listened to at least one podcast. 73 million Americans listen to podcasts every week; their average weekly listening time is an astonishing 6 hours 37 minutes.