Month: January 2016

This week I wanted to share a resource with you that we normally only give to our customers on Angel Investment Network…

It’s a short e-book that sets out in as simple as possible terms what should be included in the pitch deck that you send or present to prospective investors. An important point to be noted here is that ‘what should be included’ is, more often than not, ALL that should be included. In your pitch deck you’re trying to engage and persuade – to blow minds not to numb them. So the details you give should be the ‘minimum effective dose’ to get investors thinking and wanting to find out more. read more

This week I wanted to share with you a great little article about user onboarding. While it’s primarily useful for web-based companies, there’s an important lesson in there for anyone who cares about driving success.

In brief, the article demonstrates that the most effective way to increase user retention, is to focus on onboarding – that first day or week in which a user is experiencing your product for the first time. By focussing on this ‘handshake’ moment not only will you retain a higher percentage of users/customers in that first day/week, but there will be a knock-on effect from this in the subsequent days/weeks; with the result that your churn will be significantly reduced across the entire user lifecycle and your revenues will have increased accordingly and significantly. Even though you only made changes at the start of the lifecyle. read more