Experiential marketing has proven to be a cost effective, authentic and powerful way of growing your brand. For the uninitiated, “experiential marketing” is a strategy that encourages engagement from your target demographic by encouraging them to play an active part in the evolution of the brand. In other words, you give them an experience that makes them feel part of your brand. It’s a great way to create loyalty and evangelism for your business.
Co-founder of London-based restaurant startup, Grub Club, Siddarth VijayaKumar, shares how experiential marketing worked for them in this article for TechCityinsider including how Grub Club has been collaborating with Airbnb for Christmas…
It doesn’t seem like that long ago that we helped Uncover, which went on to become the UK’s premier restaurant reservation app, fill their seed round. In fact it’s only been 16 months. But on the back of their extraordinary year since launch they have now been acquired by Velocity, the world’s leading international digital hospitality service, for an undisclosed figure.