In our latest Meet The Investor interview, we are delighted to hear from Joanna Jensen, chair of the Enterprise Investment Scheme Association (EISA), and founder of Childs Farm. She discusses her motivations for backing challenger brands to the key foundations of investor-founder relationships. She also looks at current market trends, the importance of social responsibility, and what the UK Government needs to now do to better support the UK’s startup ecosystem.
Why did you become an angel investor?
Because I have an absolute belief that Challenger Brands deliver consumers and businesses what they need, as opposed to what big businesses think they need. The journey an SME takes is full of twists and turns – some fabulous, some horrific – and I understand this better than many. To be able to be a sounding board to other founders, helping them on their journey to success is a real honour. And it gives me the ability to go on their journey with them in a very small way – and without any stress! Owning M&S shares is a little dull in comparison.